GALS Denver is a public charter school dedicated to empowering girls in grades 6–8 through education that integrates movement, wellness, and leadership development.

School Overview
GALS Denver (Girls Athletic Leadership School) is a tuition-free public charter middle school for girls in grades 6–8 that empowers students through a blend of rigorous academics, daily movement, and social-emotional learning. The program centers on wellness, leadership, and equity, helping students build confidence, resilience, and a strong voice in and out of the classroom. With small, supportive communities, mentoring, and purposeful enrichment, GALS Denver prepares young women to thrive in high school, pursue ambitious goals, and contribute meaningfully to their communities.

Client
GALS Denver

Goal
Elevate awareness of the school and mission

Components
Public Relations, Digital Marketing, Copywriting and Grassroots Awareness Initiatives

Objective
Increase Enrollment

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“The Bold Story team was an incredible partner during a pivotal time for GALS. Their thoughtful approach, clear communication, and steady guidance helped us navigate with confidence. They understood our values and supported us in staying true to them every step of the way. I deeply appreciate their expertise and unwavering support. ”

— Timeri Tolnay, GALS Denver Executive Director

Bold Story Scope

Copywriting | craft clear, on-brand web pages, email sequences, and social captions; optimize headlines and CTAs for conversion; create reusable templates and style guides.
Grassroots Promotions | yard signs, inaugural school event consulting, direct mail, neighborhood pop up events and more.

Public Relations | client discovery, press release and pitch writing, media kit building, pitching media, media training and public relations recap
Digital Communications Consulting | audit advertising channels and assess how digital advertising and messaging integrates with promotional plan.