Musuem of Outdoor Arts

Museum of Outdoor Arts (MOA) is a non-profit arts organization and a forerunner in the placement of site-specific sculpture in Colorado. Their art collection is located within various public locations and placed to interpret space as “a museum without walls.”

Company Overview
The mission of MOA is to make art a part of everyday life. In addition to the outdoor art collection, MOA provides arts education for students, paid arts opportunities for emerging and established artists, and produces artful events for the community. The headquarters is Marjorie Park, adjacent to Fiddler’s Green in Greenwood Village, Colorado.

Client
Museum of Outdoor Arts

Goal
Broaden awareness for MOA

Components
Marketing strategy, public relations, media buying, social media channel build and collateral + content creation.

Objective
Increase website traffic, museum attendance, increase membership

“Working with Bold Story Marketing has really helped elevate our brand. Carrie and Emily are thoughtful in their approach and very detail-oriented. It is a great comfort to our team as well as a big benefit for our organization, having Bold Story work alongside us for all things PR / Marketing. They are absolutely helping us accomplish our goals and get us to the next level.”

— Tim Vacca, Director of Programs and Communications, Museum of Outdoor Arts

Bold Story Scope

Graphic Design | direct mail, on site signs, brochures and advertisements.
Website | strategic management of analytics, traffic acquisition and updates.
Media Buying | assessment of opportunities, media kits and investment levels to ensure best use of budget. Work with media platforms to create and send deliverables.
Event Promotion | use of in-house communications platforms, media buys and Google and Facebook/Instagram advertising.

Strategic Marketing Plan | creation of plan to ensure all tactics funnel up to objectives and goals and match foundational values of the organization.
Public Relations | press release and pitch writing, outreach, media relations, media training and reporting.
Social Media | strategy, scripting and post publishing.
Email Marketing | platform transition to MailerLite from Constant Contact to improve aesthetic and user experience. Design, drafting and sending of monthly and specialty newsletters.

results

Bold Story Marketing worked in collaboration with Director of Programs & Communications, Tim Vacca, to secure over a dozen earned media placements in top-tier Denver media outlets and across print and digital platforms with 15 million potential impressions and an equivalent advertising value of over $30,000. Placements included editorial coverage in 5280 Magazine, Denver Post, Westword, 303, Denver 7 and The Denver Gazette among others. Bold Story increased impressions on Instagram by 50%, increased reel interactions by 44% and gained hundreds of followers. Bold Story increased the average open rate and click through rate on monthly newsletters. Promotional content campaigns centered around selling event tickets and membership generated over nearly 10,000 new users to the website.

Service Spotlight:
Public Relations

Bold Story secured over a dozen earned media placements in top-tier Denver media outlets and across print and digital platforms with 15 million potential impressions and an equivalent advertising value of over $30,000.