uncommon practice pilates
Uncommon Practice Pilates is a locally owned and operated pilates shop in the Highland neighborhood in Denver. The owner purchased the studio from a previous owner and changed the name during the COVID-19 pandemic.
Company Overview
Uncommon Practice Pilates offers a variety of contemporary pilates classes, private sessions and Physical Therapy. Their goal is to provide a place to support clients through all phases of injuries, surgeries and conditions with movement.
Client
Uncommon Practice Pilates
Goal
Broaden awareness for Uncommon Practice Pilates and acquire new clients
Components
Marketing strategy, partnership acquisition, event planning, social media channel build and collateral + content creation
Objective
New client acquisition
“I came to Carrie and Emily when I was completely under water with the operations side of my business, managing staff, customer service, teaching, you name it... with no time to really think about marketing, but I knew we needed to give it attention. They listened to all my ideas and concerns and not only came up with a plan to tackle everything I wanted to do, but also did it! It felt like they were part of my business, not just a contractor working on the fringe. We now have much more consistent brand identity, communication with our clients, and provide our clients with more than just membership to a fitness studio. Carrie’s ability to connect us with other small businesses to collaborate and cross promote was a huge asset that has helped us gain more traction with the small business community in our area. Their creativity with everything they executed gave us such an energy boost and the confidence we needed so we can continue to engage with our client community, our neighborhood, and beyond, instead of dreading the additional work. The impact they have made on our business is something I will be forever grateful for!”
Bold Story Scope
Email Marketing | creation of monthly newsletter to inform clients of studio happenings, events, promotions and keep awareness high
Graphic Design | direct mail, on site signs and brochures
Website | refresh including new imagery and content-strategic management of analytics, traffic acquisition and updates
Strategic Marketing Plan | creation of plan to ensure all tactics funnel up to objectives and goals and match foundational values of the organization
Strategic Partnership Outreach | outreach and organization of collaborations with local businesses
Social Media | strategy, scripting and post publishing
Service Spotlight:
Strategic Partnerships
Bold Story secured a myriad of strategic partnerships that were mutually beneficial leading to the opportunity for long-term relationships for cross promotional opportunities. Examples include events, pop ups or integrated awareness campaigns with entities and brands like Lululemon Highland, Athleta Platt Park, Metalmark Jewelry, Blue Sky CBD, Salta Events, Playa Bowls Edgewater and more.
