Blue Sky CBD

Blue Sky CBD is a Colorado-based company that manufactures world class CBD products with zero THC and guaranteed potency and purity. The company’s mission is to create healthier communities.

Company Overview
At Blue Sky CBD, we know the highest-quality CBD starts from the seed. We partner with sustainable, responsible farms for superior hemp plants to extract our CBD and other healthful phytonutrients.

Each of our products contain high concentrations of CBD for maximum impact, and we offer some of the lowest cost per mg CBD on the market.

Our products are THC-free and tested by a third-party laboratory for potency and purity.

All of this has made Blue Sky CBD one of the only CBD brands trusted by healthcare professionals across the US.

Client
Blue Sky CBD

Goal
Broaden the reach of the Blue Sky CBD story.

Components
Marketing strategy, public relations, SEO marketing, paid media opportunities, social media channel build and collateral + content creation.

Objective
New client acquisition

“We struggled for years to find a PR team that is passionate about our business, capable, connected & affordable. We’ve now been working with Carrie & Emily from Bold Story Marketing for over a year and the exposure they’ve brought us has been invaluable. In addition Carrie has a keen business experience that has helped our overall organization and implementation of marketing systems. We look forward to crushing it with them for years to come!! ”

— Greg Carpenter, Owner + President, Blue Sky CBD

Bold Story Scope

Strategic Partnerships | Outreach to additional distributors and partner organizations to reach hundreds of new clients. Partner organizations include Parkinson’s Association of the Rockies and Roberts Empowered Movement Center.

Collateral Creation | Create monthly newsletters, blog posts, postcards, inserts, point of purchase materials and customer testimonial one sheets.
Elevated Imagery | Worked with photographers to level up lifestyle and product imagery.
Internal Operations | Streamlined internal communication and systems for more effective and consistent marketing outreach and promotions.

Public Relations | client discovery, press release and pitch writing, media kit building, pitching media, media training and public relations recap. Bold Story has secured over 10 million impressions for Blue Sky CBD and Dr. Eric Dorninger including stories on Fox 31 Denver, Woman’s World (see print image below) and Healthline.
Website Refresh + SEO Marketing | Work with website builder and SEO experts to improve search-ability online.
Content Strategy + Execution | Establish targeted channels including paid media opportunities to use for B2B and B2C marketing and created and execute multi-platform plan to expand audience reach and frequency of communication.